They are the colors of the image's pixels. With a sharp PNG they match the brand colors; with JPGs or screenshots they can be slightly off.
This tool gives HEX, RGB and HSL. Pantone is a licensed ink system; use the HEX code to look up the closest match in its guides.
If the edge of the image is one color, it is treated as the background and ignored. Turn it off with the “No background” button.
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