Logo color palettes

Logo colors stay with a brand for years: they show up on the website, social media, packaging and signs. Each of these 12 palettes includes a main color, a supporting color and neutrals for backgrounds and text, with hex codes so you can test them in your design.

Trustworthy blue

Common in banking, tech and professional services.

Natural green

For food, gardening, eco-friendly or wellness brands.

Energetic orange

Friendly and active; works for food, sports and retail.

Black and white with red

Direct and high-contrast; use red only as an accent.

Creative purple

Common in creative brands, education and digital products.

Artisan terracotta

For ceramics, natural cosmetics, coffee shops or handmade goods.

Tech teal

Modern and calm; good for digital health and software.

Modern pink

For beauty, fashion or young brands with personality.

Yellow and charcoal

Highly visible; useful for construction, transportation or retail.

Gold and black

Feels exclusive; common in jewelry, hotels and wine.

Electric blue and lime

Bold and digital; for startups, apps or sports.

Minimal neutrals

Understated and versatile; for architecture, design or fashion studios.

Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.

Keep your logo to two or three colors

A logo with few colors is recognized faster and is cheaper to reproduce on embroidery, stamps or signs. Use one main color and one secondary color, and save neutrals for the backgrounds and text around it.

Test your logo in one color

Before you decide, see how the logo looks in solid black, and in solid white on a dark background. If it stops making sense, the problem is the shape, not the color. A good logo also works on stamps, faxes or laser engraving.

Check out your competition

Look at the colors brands in your industry use in your city or country. If they all use blue, a different color helps you stand out; if a color is strongly tied to your industry, straying too far can confuse people.

Colors in these palettes

White smoke French blue Blue black Off-white Linen Jet black White Platinum Ebony Nude Snow white Ivory Sunflower yellow Graphite Coal black Black

Frequently asked questions

What colors convey trust in a logo?

Blue is the color most associated with trust and reliability, which is why it's so common in banking, insurance and tech. Green and dark gray also come across as stable.

How many colors should a logo have?

One to three colors is typical. More colors make printing harder and the brand less memorable.

How do I find my logo's color code?

If you have the original file, open it in your design software and check the colors. If you only have an image, use a color picker or eyedropper tool to get the hex code.