Color Palettes

What Colors Go Well Together: A Practical Guide

Combining colors isn't just a matter of taste. With a few simple rules, you can build palettes that look great on a website, a logo, a home or a presentation.

The 60-30-10 rule

It's the most useful rule for dividing up colors. It comes from interior design, but it works for any project.

For example: off-white at 60%, navy blue at 30% and orange at 10%.

You don't need to measure exactly. The idea is that one color leads, one supports and one stands out.

The role of neutrals

Neutrals are white, black, gray, beige, cream and light browns. They go with almost everything.

They give the eyes a rest and help strong colors stand out. A palette without neutrals usually feels tiring.

Combining by temperature

Colors fall into warm (reds, oranges, yellows) and cool (blues, greens, purples). There are three simple ways to combine them:

What usually fails is mixing lots of intense warm and cool colors at once, with no dominant color.

Contrast for text

A beautiful color is useless if the text can't be read. Contrast between text and background is key for readability and accessibility.

You can test any color pair with our contrast checker.

15 color combinations that always work

These pairs are safe places to start. Use them as a base and add a neutral or an accent as needed.

You'll find many more ideas, with their hex codes, on our color combinations page.

Colors that go with each color

If you already have a main color, this list gives you a quick starting point:

Notice that neutrals show up in almost every list. They're the safest way to pair a strong color.

How to create your own combination

When in doubt, use fewer colors. Three to five colors are enough for almost any project.

Common color mistakes

Frequently asked questions

What color goes with everything?

Neutrals like white, gray, beige and navy blue go with almost any color. That's why they're used as a base.

How many colors should a palette have?

Three to five is usually enough: one dominant, one or two secondary colors, an accent and a neutral.

What is the 60-30-10 rule?

It's a way to divide up colors: 60% for the dominant color, 30% for the secondary and 10% for the accent. It helps you achieve balance.

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