Color Palettes

Target colors

Target's look is built on one bold red and plenty of white. The red bullseye logo appears on stores, carts, bags and the red shirts worn by team members. The bullseye has been the brand's symbol since the 1960s, and its mascot dog, Bullseye, wears it around one eye.

Color codes

These are commonly used reference values; they can vary by source, material or screen. Brand names and colors belong to their owners; this page only lists color codes for information.

Palettes inspired by Target

Inspired by Target
Inspired by Target
Inspired by Target

Similar colors

White

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