A city hotel looks elegant in navy, gray and brass; a countryside or mountain one, in olive greens and wood tones; a beach hotel, in sea blue and sand.
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#2E2E2E · RGB 46, 46, 46#1B2A41 · RGB 27, 42, 65#5A6B7D · RGB 90, 107, 125#B08D57 · RGB 176, 141, 87#F3EEE3 · RGB 243, 238, 227Use Linen (#F3EEE3) as the background or base color, Prussian blue (#1B2A41) for text and key blocks, and Camel (#B08D57) only for details: a logo, a line, a button. Luxury shows when the boldest color appears sparingly.
A classic serif like Playfair Display or Cormorant Garamond for headings and the logo, with a clean sans serif like Montserrat or Lato for body text. Use letter-spaced capitals for labels and menus.
A city hotel looks elegant in navy, gray and brass; a countryside or mountain one, in olive greens and wood tones; a beach hotel, in sea blue and sand.
Anthracite #2E2E2E, Prussian blue #1B2A41, Payne's gray #5A6B7D, Camel #B08D57, Linen #F3EEE3
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