Aqua green and turquoise say health and calm, and a warm yellow or orange adds a sense of love for animals. Avoid cold hospital white: a soft cream feels friendlier.
Fresh
#2E4A62 · RGB 46, 74, 98#1FA39A · RGB 31, 163, 154#7FD1C7 · RGB 127, 209, 199#F2B84B · RGB 242, 184, 75#F7FBFA · RGB 247, 251, 250Use Off-white (#F7FBFA) as the background or base color, Petrol blue (#2E4A62) for text and key blocks, and Pastel orange (#F2B84B) only for details: a logo, a line, a button. Luxury shows when the boldest color appears sparingly.
A geometric sans serif like Montserrat, Jost or Futura in a light weight, with generous letter spacing. For a warmer touch, pair it with a serif like Cormorant Garamond for headings.
Aqua green and turquoise say health and calm, and a warm yellow or orange adds a sense of love for animals. Avoid cold hospital white: a soft cream feels friendlier.
Petrol blue #2E4A62, Light sea green #1FA39A, Seafoam green #7FD1C7, Pastel orange #F2B84B, Off-white #F7FBFA
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