Behr's 2025 Color of the Year, a deep ruby red that glows warm in daylight and turns wine-dark at night. It brings drama without feeling loud. Used on dining rooms, kitchen cabinets and front doors.
Paint color names and codes are trademarks of their respective owners (Sherwin-Williams, Benjamin Moore and Behr); this site is not affiliated with them. The hex value is a digital approximation: the real paint looks different depending on light, sheen and your screen, so always test a physical sample on your wall before you buy.
Undertone: Deep ruby red with brown depth.
Where to use it: Dining room, kitchen cabinets, front door.
Trim: Rumors pairs well with Cameo White MQ3-32 for trim, doors and ceilings.
Behr colors that work with Rumors on walls, trim and accents.
The closest matches to Rumors from Sherwin-Williams and Benjamin Moore, by digital color value. ΔE measures the visible difference: under 2 is barely noticeable.
From lightest to darkest. Tap a shade to copy its code.
Copy the codes or open a palette in the editor to tweak it.
The digital hex value for Behr Rumors (MQ1-15) is #744245, which is rgb(116, 66, 69). Use it for mockups and digital design; a physical sample is the only reliable way to judge the paint itself.
We have not confirmed a published LRV for Behr Rumors, so we do not list one. You can find it on the back of the paint chip or on Behr’s website.
Rumors has a deep ruby red with brown depth undertone. By its digital value it sits on the warm side, but north-facing light will cool it down and warm bulbs will warm it up, so test a sample in the room where you plan to use it.
The closest Sherwin-Williams color to Behr Rumors is Rojo Marrón (SW 9182, #4B3029), which is loosely similar by digital value (ΔE 15.6). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.
The closest Benjamin Moore color to Behr Rumors is Silhouette (AF-655, #57504C), which is loosely similar by digital value (ΔE 20.4). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.