Olive green, earth, wheat and kraft paper: the palette of natural and handmade. Avoid fluorescent or plastic-looking colors; muted tones look more honest and organic.
Natural
#283618 · RGB 40, 54, 24#606C38 · RGB 96, 108, 56#BC6C25 · RGB 188, 108, 37#DDA15E · RGB 221, 161, 94#FEFAE0 · RGB 254, 250, 224Use Warm white (#FEFAE0) as the background or base color, British racing green (#283618) for text and key blocks, and Fawn (#DDA15E) only for details: a logo, a line, a button. Luxury shows when the boldest color appears sparingly.
A classic serif like Playfair Display or Cormorant Garamond for headings and the logo, with a clean sans serif like Montserrat or Lato for body text. Use letter-spaced capitals for labels and menus.
Olive green, earth, wheat and kraft paper: the palette of natural and handmade. Avoid fluorescent or plastic-looking colors; muted tones look more honest and organic.
British racing green #283618, Dark olive green #606C38, Copper #BC6C25, Fawn #DDA15E, Warm white #FEFAE0
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