Clothing store color palettes

In a clothing store, whether in person or online, the clothes should be the star and your brand colors should support them. These 12 palettes range from minimalist boutiques to kids' clothing and streetwear, with hex codes for your logo, tags, bags, window display and website.

Black and white boutique

Timeless; works with any collection and season.

Nude and beige

Soft and warm; for womenswear, lingerie or basics.

Pink and gold

Romantic; for womenswear, partywear or accessories.

Streetwear: gray, black and yellow

For streetwear and sneakers; lots of contrast.

Cheerful kids

Soft but lively colors for baby and kids' clothing.

Sustainable: olive and cream

Natural tones for organic cotton or secondhand brands.

Denim

Denim blues; for jeans and casualwear stores.

Terracotta and sand

Warm and current; for linen, beachwear or boho style.

Burgundy and camel

Elegant; for fall fashion, leather and coats.

Fresh pastel

Youthful and bright; good for online shops on social media.

Athletic: blue and lime

Energetic; for sportswear and training gear.

Warm gray and sage

Calm; for minimalist fashion or loungewear.

Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.

Neutral walls, clothes in the spotlight

Collections change every season, but your walls don't. A white, light gray or beige background works with any collection. Bring your brand color to the storefront, the counter, the bags and the tags.

Lighting that's true to the clothes

If your lighting changes the color of the clothes, you'll get returns and unhappy customers. Use lights with good color rendering (CRI of 90 or higher) and a neutral or slightly warm temperature. Check the fitting room lighting too.

Online store: clean backgrounds

For your online store, photograph clothes on plain backgrounds and use the same background in every photo. Your brand color goes on buttons, sale tags and banners. That keeps the store looking tidy and makes it easier for shoppers to compare.

Colors in these palettes

White White smoke Silver Jet black Smoky black Off-white Almond Desert sand Light brown Lavender blush Pastel pink Platinum Gold Smoke gray Matte black Melon

Frequently asked questions

What color should you paint a small clothing store?

White, light beige or soft gray to make the space feel bigger and let the clothes stand out. Your brand color can go on a single wall or the counter.

What colors work for a kids' clothing store?

Soft but cheerful shades like pale yellow, coral, aqua or sky blue, on a white base.