Natural Choice is a gentle off-white with just enough beige to feel cozy without reading as cream. In bright rooms it passes for a soft white; in shade it looks like a pale greige. It is a dependable whole-house wall color that pairs easily with warm wood and stone.
Paint color names and codes are trademarks of their respective owners (Sherwin-Williams, Benjamin Moore and Behr); this site is not affiliated with them. The hex value is a digital approximation: the real paint looks different depending on light, sheen and your screen, so always test a physical sample on your wall before you buy.
Undertone: Soft warm off-white with a light beige-greige undertone.
LRV 73: Natural Choice is a light color that keeps rooms bright.
Where to use it: Living room, bedroom, whole house.
Trim: Natural Choice pairs well with Pure White SW 7005 for trim, doors and ceilings.
Sherwin-Williams colors that work with Natural Choice on walls, trim and accents.
The closest matches to Natural Choice from Benjamin Moore and Behr, by digital color value. ΔE measures the visible difference: under 2 is barely noticeable.
From lightest to darkest. Tap a shade to copy its code.
Copy the codes or open a palette in the editor to tweak it.
The digital hex value for Sherwin-Williams Natural Choice (SW 7011) is #E3DED0, which is rgb(227, 222, 208). Use it for mockups and digital design; a physical sample is the only reliable way to judge the paint itself.
Sherwin-Williams Natural Choice has an LRV (light reflectance value) of 73. LRV runs from 0 (black) to 100 (pure white), so Natural Choice is a light color that keeps rooms bright.
Natural Choice has a soft warm off-white with a light beige-greige undertone undertone. By its digital value it sits on the warm side, but north-facing light will cool it down and warm bulbs will warm it up, so test a sample in the room where you plan to use it.
The closest Benjamin Moore color to Sherwin-Williams Natural Choice is Ballet White (OC-9, #E5E0D0), which is nearly identical by digital value (ΔE 1.2). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.
The closest Behr color to Sherwin-Williams Natural Choice is Cotton Knit (PPU7-11, #E5DFD2), which is nearly identical by digital value (ΔE 0.8). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.