Pure White sits right between crisp and cozy: it has just enough warmth to avoid looking clinical but no visible yellow. It reads clean in both daylight and warm bulbs. Designers use it as a universal trim and cabinet white that plays nicely with almost any wall color.
Paint color names and codes are trademarks of their respective owners (Sherwin-Williams, Benjamin Moore and Behr); this site is not affiliated with them. The hex value is a digital approximation: the real paint looks different depending on light, sheen and your screen, so always test a physical sample on your wall before you buy.
Undertone: Balanced white with a whisper of warmth.
LRV 84: Pure White is a very light color that reflects most of the light in a room.
Where to use it: Kitchen, trim, whole house, exterior.
Sherwin-Williams colors that work with Pure White on walls, trim and accents.
The closest matches to Pure White from Benjamin Moore and Behr, by digital color value. ΔE measures the visible difference: under 2 is barely noticeable.
From lightest to darkest. Tap a shade to copy its code.
Copy the codes or open a palette in the editor to tweak it.
The digital hex value for Sherwin-Williams Pure White (SW 7005) is #EDECE6, which is rgb(237, 236, 230). Use it for mockups and digital design; a physical sample is the only reliable way to judge the paint itself.
Sherwin-Williams Pure White has an LRV (light reflectance value) of 84. LRV runs from 0 (black) to 100 (pure white), so Pure White is a very light color that reflects most of the light in a room.
Pure White has a balanced white with a whisper of warmth undertone. By its digital value it sits on the warm side, but north-facing light will cool it down and warm bulbs will warm it up, so test a sample in the room where you plan to use it.
The closest Benjamin Moore color to Sherwin-Williams Pure White is White Dove (OC-17, #EFEEE5), which is nearly identical by digital value (ΔE 1.7). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.
The closest Behr color to Sherwin-Williams Pure White is Statement White (DC-002, #EBEBE6), which is nearly identical by digital value (ΔE 0.7). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.