Positive Red is a confident, saturated red that leans slightly crimson. It reads vivid in daylight and deepens to a rich cranberry at night. It is a classic for front doors, accent walls and dining rooms.
Paint color names and codes are trademarks of their respective owners (Sherwin-Williams, Benjamin Moore and Behr); this site is not affiliated with them. The hex value is a digital approximation: the real paint looks different depending on light, sheen and your screen, so always test a physical sample on your wall before you buy.
Undertone: Bold true red with a slight blue-crimson undertone.
LRV 11: Positive Red is a very dark color that absorbs most of the light.
Where to use it: Front door, dining room, accent wall.
Trim: Positive Red pairs well with Pure White SW 7005 for trim, doors and ceilings.
Sherwin-Williams colors that work with Positive Red on walls, trim and accents.
The closest matches to Positive Red from Benjamin Moore and Behr, by digital color value. ΔE measures the visible difference: under 2 is barely noticeable.
From lightest to darkest. Tap a shade to copy its code.
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The digital hex value for Sherwin-Williams Positive Red (SW 6871) is #AD2C34, which is rgb(173, 44, 52). Use it for mockups and digital design; a physical sample is the only reliable way to judge the paint itself.
Sherwin-Williams Positive Red has an LRV (light reflectance value) of 11. LRV runs from 0 (black) to 100 (pure white), so Positive Red is a very dark color that absorbs most of the light.
Positive Red has a bold true red with a slight blue-crimson undertone undertone. By its digital value it sits on the warm side, but north-facing light will cool it down and warm bulbs will warm it up, so test a sample in the room where you plan to use it.
The closest Benjamin Moore color to Sherwin-Williams Positive Red is Heritage Red (HC-181, #990A14), which is loosely similar by digital value (ΔE 12.3). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.
The closest Behr color to Sherwin-Williams Positive Red is Red Pepper (PPU2-02, #7A3F38), which is loosely similar by digital value (ΔE 30.0). Paint formulas differ, so color-matched versions are never exact: compare physical samples side by side.