"Aesthetic" describes a polished, consistent visual style that's huge on Instagram, TikTok, Pinterest and Notion. Each style has its own palette: warm and coffee-toned, soft and lavender, dark and academic. Here are 12 to help you find yours.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
The aesthetic effect comes from repetition. Apply the same 4 or 5 colors to covers, highlights, text and photo filters.
Edit photos to bring them closer to your colors: desaturate the tones that don't fit and boost the ones that do. Using one preset helps a lot.
Avoid very bright colors in wallpapers and templates. Choose tones close to each other so icons and text stay readable on top.
It's a consistent color palette that defines a specific visual style, like beige, dark academia or Y2K. It's used to make a feed or design look unified.
There's no single one, but beige and coffee tones are the most used because they go with almost everything and look warm in photos.