Earth tones come from nature: clay, sand, wood, dry leaves and stone. They feel calm, approachable and a little handcrafted. These 12 palettes work for decorating, dressing or building natural brands.
Classic Terracotta
Warm and cozy; works in living and dining rooms.
Sand and Wood
Neutral and natural, for furniture and textiles.
Ochre and Moss
Pairs earthy yellow with forest greens.
Clay and Sage
Soft and balanced; ideal for eco brands.
Cinnamon
Very warm; great for coffee shops and bakeries.
Stone and Charcoal
The cooler side of earth tones, for architecture.
Rust and Cream
Strong contrast with a rust red in the lead.
Desert at Noon
A range of sands, good for backgrounds and gradients.
Cocoa
Deep browns for chocolate or leather.
Dry Forest
Muted greens on a straw base.
Pink Clay
Earth tones with a pink tint, delicate and modern.
Mustard and Chocolate
High-contrast, with a '70s vibe.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
Balance warm tones with green
A palette of only browns and oranges can feel heavy. An olive or sage green rests the eye and brings plants to mind.
Use real materials
In interiors, earth tones look best next to wood, linen, rattan, clay and stone. Texture adds as much as color.
Keep web text readable
Mid browns on sand have low contrast. For text, use the darkest shade in the palette on the lightest one.