Color Palettes

Day of the Dead color palettes

Day of the Dead (Día de Muertos), celebrated in Mexico on November 1 and 2, is full of lively colors: the orange of cempasúchil marigolds, Mexican pink, purple and the bright tones of papel picado (cut-paper banners). These 12 palettes work for ofrendas (home altars), posters, invitations and graphic design.

Cempasúchil Marigold

The oranges of the altar's signature flower.

Papel Picado

Bright colors like the little cut-paper flags.

Catrina

Black, bone and red for makeup and posters.

Mexican Pink and Purple

Intense, festive and instantly recognizable.

Ofrenda at Night

Lit candles on a dark background.

Sugar Skull

Sweet and cheerful, ideal for kids.

Clay and Marigold

Inspired by clay pots and flowers.

Mourning Purple

More understated, with purple in the lead.

Pan de Muerto

Tones of sweet bread, sugar and cinnamon.

Cemetery Fiesta

High-contrast for posters and events.

Candle and Copal

Warm and peaceful, for invitations.

Turquoise and Orange

A complementary pairing from Mexican folk art.

Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.

Marigold orange is the base

If you only use one color, make it the orange of the cempasúchil marigold. It's the color most tied to the holiday, and tradition says it guides souls home.

Respect the meaning of the holiday

Day of the Dead is not Halloween. Avoid acid green, spiderwebs or horror tones; the palette should be colorful and festive, not sinister.

Use dark backgrounds to make colors pop

Papel picado and flower colors really glow on black or very dark purple. It's a common choice for posters and social media.

Colors in these palettes

BeigeAmberTangerineWhiteMexican pinkEbonyLinenDeep purpleHot pinkSaffronAntique whiteWhite smokeCopperWheatNeon orangeIvory

Frequently asked questions

What are the Day of the Dead colors?

Orange and yellow (marigolds), Mexican pink, purple, white and black. Papel picado adds blue, green and red.

What does purple mean on the Day of the Dead?

In Catholic tradition, purple is linked to mourning and grief. It's paired with cheerful colors to remember loved ones with affection.

What does orange mean on the altar?

It's the color of the cempasúchil marigold, whose color and scent, according to tradition, guide souls to the altar.

More palettes: Seasons & holidays

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