An Instagram feed with a defined palette is recognizable at a glance, even when the photos are very different. These 12 color combinations work for post backgrounds, templates, Story highlight covers and photo editing, with their hex codes.
Beige aesthetic
Warm and soft; very popular with fashion, home decor and lifestyle accounts.
Soft pastel
Fresh and friendly; good for baking, stationery or kids' accounts.
Vibrant contrast
For accounts that want to stop the scroll.
Sage and white
Natural and calm; for wellness, plants or skincare.
Earth tones
For travel, crafts or coffee shops; pairs with warm photos.
Minimal black and white
Understated; lets your content and typography do the talking.
Beach: blue and sand
For travel, surfing or summer accounts.
Hot pink and cherry
Bold and feminine; for beauty or young fashion brands.
Dark and moody
Moody style; works with low-light, high-contrast photos.
Lavender and yellow
Soft complementary colors; cheerful without being loud.
Olive and mustard
Fall tones; for vintage fashion or food accounts.
Coral and teal
A warm-cool contrast that brings templates and graphics to life.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
Edit all your photos the same way
Your palette isn't just in the backgrounds: it also depends on how you edit your photos. Use the same filter or the same temperature and saturation settings on every post, so the colors in your photos move closer to your palette.
Use your palette in templates and Stories
Create templates for quotes, tips and announcements in your palette colors. Story highlight covers are a great place to repeat it, since they sit at the top of your profile and are the first thing people see.
Check your feed on your phone
Instagram is mostly viewed on phones, sometimes with low brightness. Before posting, look at the full grid on your phone and make sure template text is readable without zooming in.