Color Palettes

Old Money color palette

The trending "old money" aesthetic: navy, hunter green, camel, burgundy and cream, like a polo club or an English country house. Inherited wealth, no logos and no shine.

LUXURY COLOR PALETTE
OldMoney

Old money aesthetic

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The colors of Old Money

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Navy#1C2841 · RGB 28, 40, 65
≈ Prussian blue
Hunter Green#2F4A3A · RGB 47, 74, 58
≈ Dark slate gray
Burgundy#5E1F28 · RGB 94, 31, 40
≈ Espresso
Camel#B5835A · RGB 181, 131, 90
≈ Café au lait
Cream#F2EBDD · RGB 242, 235, 221
≈ Alabaster

Best for

FashionReal estateLaw firmsHotels

See it in use

Logo
Isabel LaurentCreative Director
Business card
Limited edition
Packaging
New collectionDiscover
Website

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How to use the Old Money palette

Use Cream (#F2EBDD) as the background or base color, Navy (#1C2841) for text and key blocks, and Camel (#B5835A) only for details: a logo, a line, a button. Luxury shows when the boldest color appears sparingly.

Fonts that match

A classic serif like Playfair Display or Cormorant Garamond for headings and the logo, with a clean sans serif like Montserrat or Lato for body text. Use letter-spaced capitals for labels and menus.

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Color palettes: Old Money color palette
Color palettes: Old Money color palette

Frequently asked questions

What colors are in the Old Money palette?

The Old Money palette has these colors: Navy #1C2841, Hunter Green #2F4A3A, Burgundy #5E1F28, Camel #B5835A, Cream #F2EBDD.

What is the Old Money palette good for?

It is ideal for fashion, real estate, law firms and hotels. Use the lightest color as the base, the darkest for text and the boldest only for details.