A corporate palette conveys trust, order and professionalism. It usually starts with a blue, gray or deep green and adds an accent color for buttons and highlights. These 12 combinations work for companies, presentations, reports and websites.
Corporate Blue
The safest choice for service companies.
Gray and Electric Blue
Modern, for tech and software.
Teal
Serious and fresh for finance and healthcare.
Navy and Gold
For law firms and consultancies.
Charcoal and Orange
Industrial and direct, for construction and logistics.
Trust Blue and Green
For insurance, banks and healthcare.
Executive Burgundy
Classic, for firms and universities.
Startup
Purple and green for digital products.
Slate and Cyan
Orderly, good for dashboards and reports.
Forest Green and Cream
Sustainability and agriculture businesses.
Monochrome with Red
Very graphic, for media and agencies.
Sky Blue and Navy
Friendly and professional for education.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
Choose a primary color with intent
Blue signals trust, green growth and health, and gray neutrality. Choose based on your industry and what you want clients to think.
Give each color a job
Assign one color to the background, one to text, one to buttons and one to alerts. Documenting this keeps everyone on the team from using different colors.
Check that it works everywhere
Test the palette on the web, in print, in presentations and in black and white. If the logo or charts don't read in grayscale, adjust the contrast.