Palettes seen as feminine aren't just pink: they include nudes, lavenders, corals, terracottas and burgundies. What they share are soft or warm tones and delicate pairings. These 12 palettes work for beauty brands, fashion, weddings and small businesses.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
For today's feminine brands, nude, terracotta, lavender or burgundy can express the brand's personality better than a classic pink.
Soft palettes need a dark color for text and logos. A brown, plum or charcoal gray feels friendlier than pure black.
Before choosing, define your audience's age, style and values. A natural skincare brand and a streetwear brand can both be feminine with very different palettes.
Traditionally pink, lilac, coral and nude. Today, terracotta, burgundy, sage and lavender are also widely used by brands aimed at women.
Nude, dusty pink, white and gold or rose gold are the most common. For a natural look, try earth tones and sage green.