Palettes usually seen as masculine use deep, understated tones: navy blue, charcoal gray, olive green, leather brown and black, often with a warm accent. These 12 combinations work for barbershops, clothing, grooming brands and websites.
Navy Blue and Leather
A classic for barbershops and clothing brands.
Charcoal and Copper
Industrial and modern for workshops and breweries.
Military Olive Green
Rugged, for outdoor gear and workwear.
Whiskey
Amber and wood tones for premium spirits.
Slate Gray and Steel Blue
Cool and technical, for tech and sports.
Forest
Deep greens of nature and adventure.
Black and Mustard
Strong contrast with a warm accent.
Denim
Jean tones, casual and versatile.
Tobacco and Cream
Warm and classic for grooming products.
Dark Burgundy
Elegant for wine and liquor labels.
Concrete
Urban monochrome for architecture.
Teal and Orange
Sporty and modern, with a bright accent.
Tap a color to copy its hex code. The pencil icon opens the palette in the editor so you can change it.
Deep tones add character
Navy blue, bottle green or chocolate brown feel solid. Use them as your base and save the light shades for backgrounds and reversed text.
Add material texture
Leather, wood, metal and concrete reinforce these palettes. In design, echoing those materials in photos or backgrounds helps the colors look natural.
A warm accent avoids coldness
A palette of only grays and blues can look cold. A copper, mustard or orange in the details brings it to life.