Warm shades that bring the oven to mind
Cream, gold, caramel and brown recall crust, butter and toasted sugar. That's why they work so well for bakeries. If you're a pastry shop, you can add a pastel like pink or mint to make the desserts stand out.
The display case matters most
The display case is the first thing customers look at. Use neutral trays and backgrounds (white, light wood or soft gray) and warm light so breads and pastries look golden and appetizing. Avoid cool light, which makes food look pale.
One- or two-color packaging
Boxes, paper bags and labels printed in one or two colors are cheaper and look great on kraft or white paper. A stamp or sticker in your main color is enough to make the bag recognizable.