Which colors whet the appetite?
Red, orange and yellow are linked to food and energy, which is why they're everywhere in fast food. Green suggests fresh and healthy, and dark shades suggest calm and long, lingering meals. Choose based on your service style: fast and eye-catching, or slow and elegant.
Lighting changes your restaurant's colors
A terracotta wall looks very different under warm light than under cool white light. Warm light (around 2700–3000 K) is recommended for dining rooms because it flatters both food and skin. Test paint samples on site, by day and by night, before you decide.
Menu and sign: few colors, lots of contrast
On the menu, use dark text on a light background and save color for headings and featured prices. On your sign, two high-contrast colors read better from the street than four similar ones. Make sure the name is readable from a distance and at night.